Breast cancer is the second most common cancer globally, accounting for 1.7 million new diagnoses in 2012, a 20% increase in 2008 figures. Of even greater concern is that breast cancer has become the leading cause of mortality amongst women globally. While breast cancer incidence is higher in high-income countries (HICs) we have seen the fastest rise in low- and middle-income countries (LMICs) where survival rates are the lowest.
Breast cancer awareness is an effort to raise awareness and reduce the stigma of breast cancer through education on symptoms and treatment. Taking place annually throughout the month of October. Supporters hope that greater knowledge will lead to earlier detection of breast cancer, which is associated with higher long-term survival rates, and that money raised for breast cancer will produce a reliable, permanent cure. The theme of Breast Cancer Awareness Month 2018 is “Every Woman Matters”
Breast cancer advocacy and awareness efforts are a type of health advocacy. Breast cancer advocates raise funds and lobby for better care, more knowledge, and more patient empowerment. They may conduct educational campaigns or provide free or low-cost services. Breast cancer culture, sometimes called pink ribbon culture, is the cultural outgrowth of breast cancer advocacy, the social movement that supports it, and the larger women’s health movement.
The pink ribbon is the most prominent symbol of breast cancer awareness, and in many countries the month of October is National Breast Cancer Awareness Month. The pink ribbon is an international symbol of breast cancer awareness. Pink ribbons, and the color pink in general, identify the wearer or promoter with the breast cancer brand and express moral support for women with breast cancer. Pink ribbons are most commonly seen during National Breast Cancer Awareness Month.